In many print ads or television ads for cosmetic, skin care, hair care, and weight loss product advertising, there is a similar strategy employed: the Before and After picture. In the Before picture, the model does not smile, and wears a sad, confused, or angry facial expression. The After picture shows the model with a million dollar smile and I suspect, some makeup enhancement. Look at yourself in the mirror. At first, don't smile; look sad. Aww...Next, smile your best, include your lovely teeth. Do you notice that your eyes brighten with your smile and that your cheeks lift?
In the weight loss ads, the model often seems to wear clothes that are a size too small in the Before picture, but have the correct fit in the After picture.
In the hair care ads, the model appears to have just gotten her head out of the bed in the Before picture. No wonder she looks so great in the After picture. Have you ever checked out your bed head in the morning? Mine looks like the Before picture.
I'm just saying...
Smiles,
Sylvia
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